Halo Infinite Campaign
Project Summary
Halo Infinite is a 2021 first-person shooter video game developed by 343 Industries and published by Xbox Game Studios. It is the sixth mainline installment in the Halo series following Halo 5: Guardians (2015). The game's campaign follows the human super soldier Master Chief and his fight against a mercenary organization, known as the Banished, on the Forerunner ringworld Zeta Halo.
What I Did
Oversaw the coordination of campaign assets for marketing and esports initiatives, play tested and provided Design teams with requirements, aligning cross-team deliverables between narrative, development, and broadcast teams.
Challenges & Solutions
Coordinated across dev, esports, and marketing teams to ensure high-quality campaign capture for promotional use
Captured footage from early builds while managing tool limitations and evolving campaign feature sets
Developed internal review cycles and capture guides to streamline fidelity and narrative cohesion
Balanced marketing timelines with campaign development updates and game narrative requirements
My Impact
Supported 8+ campaign ViDocs and trailers used in Halo Infinite’s global launch marketing
Enabled footage delivery under tight review cycles by improving internal planning workflows
Reduced content revision cycles by 25% through standardized capture processes and review gate templates
Strengthened alignment between campaign storytelling and esports positioning via feature advocacy and user story management
Contributions
Captured and delivered gameplay used in official campaign marketing and reveal assets
Created promotional docs for campaign-adjacent broadcasts and trailers
Provided design feedback on 8+ campaign areas for clarity, flow, and readability in broadcast
Coordinated livestream production efforts linked to campaign reveals and esports broadcast premieres
Served as cross-functional lead between content capture, narrative, and esports marketing teams
Halo Infinite is scheduled to be released holiday season 2020, and with it the final reveal of over 5 years of hard work, sacrifice, and so much passion for The Chief. As many already know, Master Chief “returns to form” in Halo Infinite by dawning his classic armor and weapons from the original Halo: Combat Evolved, and being placed in what appears to be a near endless open world landscape filled with mystery and adventure. After near countless discussions with producers, designers, artists, and engineers, and both alpha and beta testing the game between early 2018 and early 2019, I have to say that I have not been this excited for a Halo game in well over 10 years.
Halo Infinite - Becoming Trailer (2020)
Without revealing any of the game (and breaking every NDA I’ve signed) I can say that I spent dozens of hours testing maps, weapons, game modes, and features on Halo Infinite. 343 Industries opens up the opportunity for every member of the company to attend play test sessions, demos, and provide feedback to designers and producers - this led to dozens of conversations about how to improve the game, build upon the past success of the franchise while modernizing the feel of the maps, weapons, and overall gameplay. This process ranged from campaign level testing to in-depth experimental multiplayer mode testing and everything in between.
My feedback covered scheduled play tests, detailed surveys, to impromptu chats in the hall with game designers and directors about specific features. In my role as Esports Production Lead at 343 Industries I was particularly concerned with multiplayer mode and multiplayer feature discussions, but I’m also in love with Halo’s main story and all of it’s amazing lore, so balancing my excitement for both was rather challenging…
After four years of work at 343 Industries, and shipping Halo: The Master Chief Collection, Halo Wars 2, and Halo Spartan Assault, I was not new to Halo game production, internal development requirements, and the need for clarity and speed. Armed with that experience I was able to curate and sharpen my input on Halo Infinite. This maximized the feedback’s benefit and encouraged speed and clarity as the main goal and driving force with producers. I learned a great deal about the pacing of game production in my fifth year with 343 Industries, and how to focus feedback into a tool instead of just a data point.
In October of 2018, 343 Industries hosted the final Halo 5 esports tournament, and in February of 2019 with Halo Infinite over 18 months from shipping, it was time for me to move on to the next new adventure. I was sad to leave, but knew that my perspectives and ideas had been captured for inclusion in the game. Knowing this made all the difference as I left the studio for the final time, and I felt a great deal of pride knowing that my input was not only valued, but was actively being implemented and used in the next iteration of one of the greatest videogame franchises of all time.
Halo Infinite Campaign - Xbox One